Google AdWords Tips and Resources
Although I mostly write about Google's AdSense
program, that also means I need to understand
the Google AdWords program as well. This page is my attempt to collect
a set of useful AdWords resources.
Free AdWords Guides
There are many ebooks available about Google AdWords. Most are not free,
but there are some good free guides out there, including:
- The Only AdWords Affiliate Marketing EBook You'll
- This is a guide I've started to write about using AdWords to make money
via affiliate marketing. Unfinished as of yet, but potentially useful.
- The Unofficial Guide To Google's Quality Score
- A great guide to how sites can reduce their advertising costs by
increasing the quality score of their advertisements.
Free AdWords Tools
As with the ebooks, there are many software tools — online and
downloadable — that are useful for AdWords advertisers. Here are
some free ones:
- AdWords Keyword Tool
- This tool for AdWords customers is also available for free to anyone
who wants to do some keyword research using Google's extensive search data.
Here you can find out monthly search volumes and estimated ad costs for
almost any keyphrase you can think of.